2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times
BBC News - How ambush marketing ambushed sport
How successful were FIFA and its sponsors at protecting their brands during the World Cup? - LawInSport
Ambush marketing - Wikipedia
Ambushing Adidas: Nike's 'Going Brazilian' 2018 FIFA World Cup Campaign | Fifa world cup, World cup, Ambush marketing
Ambush Marketing: Boundary Pushing Ways Brands Undercut their Rivals at Major Events - Hanlon Creative
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Rugby World Cup 2019: Ambush Marketing and the Law
World Cup 'Ambush': Guerrilla Marketing Taps Soccer Fever
Adidas pulls ahead of Nike in online World Cup marketing battle | Advertising | The Guardian
Ambush marketing gives Nike leg up for World Cup
World Cup Ambushed! | A life in the rough
Ambush marketing gives Nike leg up for World Cup
The 2014 FIFA World Cup: Reflecting on a Prime Opportunity for Ambush Marketing – Marketing Management
Taking Advantage of Opportunistic Marketing & Borderline Ambush Strategies - Business 2 Community
Nike Vs Adidas (Ambush Marketing strategies, Creative marketing ideas) | Ambush marketing, Guerilla marketing, Guerrilla
How Nike, Pepsi, MillerCoors Are Ambushing the World Cup | Ad Age
Nike's ambush marketing of FIFA World Cup sees increase in sales
Who has run the best World Cup guerrilla marketing campaign? | Opinions | Campaign Asia
Nike, the king of Ambush Marketing | Ambush Marketing
Best Ambush Marketing Campaigns
